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ITV's Big Brother scheduling plans confirmed

ITV's Big Brother scheduling plans confirmed
© ITV
Big Brother will air six nights a week on ITV when it returns next year, it emerges.

Big Brother looks set to air six nights a week when it returns on ITV2 and ITVX next year.

Earlier this year ITV announced that it had agreed a deal to revive the popular reality series after a five-year absence, with a new six-week series planned for 2023.

The broadcaster has now started the process of finding a sponsor for the show, and accompanying documents aimed at advertisers reveal some more details about the production.

The main show will run to two 90-minute episodes - presumably the launch show and the finale - in addition to 34 one-hour episodes, confirming that Big Brother will follow the Love Island pattern of airing Sundays to Fridays.

An untitled spinoff show is confirmed for 36 one-hour episodes, while a broadcast period of Q1/Q2 is mentioned, suggesting that recent reports of a March launch date could indeed be accurate.

As for the programme's presence on new streaming service ITVX, the sales document references only "free programme catch-up content on the ITVX", suggesting that hopes of a return for the fan-favourite live feeds may be dashed.

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