MX23RW : Friday, November 22 06:42:31| >> :600:51563580:51563580:

EFL names Sky Sports as preferred bidder for latest TV rights cycle

EFL names Sky Sports as preferred bidder for latest TV rights cycle
© Reuters
The EFL says that it will enter an exclusive one-month period of negotiating with Sky Sports over its next set of broadcast rights.

The EFL has confirmed Sky Sports as its preferred bidder for the next set of TV rights and will now enter exclusive talks with the broadcaster to finalise an arrangement.

In a potentially huge shakeup of the football rights market in the UK, the EFL has made every single game across the Championship, League One, League Two, the EFL Cup and EFL Trophy available for domestic broadcast starting with the 2024-25 season.

Sky has held EFL rights since the collapse of ITV Digital two decades ago and currently pays around £119m a season for 138 live games - but the EFL's decision to make well over 1,600 games available is an attempt to increase the value of the package beyond £200m.

Late last week it emerged that streaming service DAZN had submitted a bid to broadcast every game, although the EFL has now decided to pursue further talks with incumbent broadcaster Sky.

A statement said: "The EFL has now completed a full and comprehensive review of the multiple ITT submissions received as part of its broadcast rights sales process from 2024 onwards.

"The League will now enter into an exclusive month-long negotiating period with the preferred bidder, Sky Sports. No further comment will be made on this matter at the current time."

The exact nature of Sky's bid - including whether it is for complete broadcast of the EFL's competitions - remains unknown.

ID:510574:1false2false3false:QQ:: from db desktop :LenBod:collect1473:

Follow us on X/Twitter and like us on Facebook for the latest entertainment news alerts.

Media Mole Black Friday Offer: Get Sky Entertainment, Sky Stream & Netflix for just £19 a month + £0 upfront fee for 24 months!
Prices may change during this period. Ends December 3, 2024

Collect / Create New Data
Share this article now:
Owen Hargreaves working for BT Sport at Old Trafford
Read Next:
DAZN chief confirms interest in BT Sport
>
rhs 2.0
New TV Picks header

Friday, November 22


The Graham Norton Show: BBC One, 10.40pm
This week's guests: Nicole Kidman, James Norton, Chris McCausland and Cynthia Erivo

Loaded: Lads, Mags and Mayhem: BBC Two, 9pm
A look back at the '90s phenomenon of Loaded magazine

Coronation Street: ITVX, from 7am and ITV1, 8pm
Ryan encourages Carla to go for it with Lisa - will she take his advice?

Tina Live!: BBC Four, 9.15pm
Recorded in Arnhem, Netherlands in 2009 as part of Tina's 50th anniversary tour