ITV has secured the UK broadcast rights to premier sailing competition SailGP and will air every event this year live for free via streaming service ITVX.
All nine race weekends will be available to watch on ITVX, with highlights airing on ITV1 and ITV4, starting with the United States Sail Grand Prix in Chicago this Friday and Saturday.
The Great Britain Sail team are being led by the two most decorated Olympic sailors of all time, driver Sir Ben Ainslie and strategist Hannah Mills.
Tom Gracey, SailGP's global head of broadcast, said: "We're thrilled to be working with the team at ITV to bring SailGP to more UK fans than ever across their linear and digital suite of channels, with Sir Ben Ainslie, Hannah Mills and the Emirates Great Britain SailGP Team taking on the world's best.
"ITV are renowned at bringing the biggest sporting moments to audiences across the country and we're excited to be part of their premium sports output for Season 4.
"We're looking forward to continuing to re-imagine the sport of sailing and building on our significant growth trajectory through an integrated partnership with ITV, although rumours of Sir Ben entering the Jungle are entirely premature!"
Ainslie added: "We are delighted to have ITV onboard as the official UK broadcaster for SailGP. Having Season 4 on the free-to-view network will introduce more people to the sport and we hope they'll be supporting Emirates GBR!
"The team and I can't wait to race against the world's best in front of what's sure to be our biggest ever UK audience and we will be doing everything we can to take home the title, to know our efforts will be on the ITV network for every fan to watch back home gives us even more incentive."
Live coverage of SailGP begins Friday at 10pm on ITVX.
Neil Wilkes
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