Sky has announced plans to launch a pop-up channel over the Bonfire Night weekend with the aim of placating nervous pets.
The station - Sky Cinema Bonfire Night - will be available from 6am on Friday, November 1 until 6am on Wednesday, November 6, temporarily replacing the Sky Cinema Drama channel.
With the help of dog welfare charity the Dogs Trust, the broadcaster has selected 21 "soothing, funny and distracting movies specifically curated for dogs to enjoy with their owners, helping to ease anxiety triggered by loud noises". Titles airing on the channel will include Barbie, David Brent: Life on the Road and the Bridget Jones trilogy.
Jamie Morris, Sky's director of content strategy, said: "As a dog lover myself, I know all too well how stressful Bonfire Night can be. That's why we wanted to create something supportive to help dogs and their owners.
"Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we've delved into Sky Cinema's extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support."
Sky Cinema Bonfire Night will be available on Sky channel 310, Virgin Media channel 410 and EE TV channels 510 (SD) and 524 (HD).
Neil Wilkes
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