Coronation Street has announced the launch of its own gin brand Wonky Duck, which harks back to soap legend Hilda Ogden (Jean Alexander).
The bottle design features the image of three little ducks, which famously adorned Hilda's wall - often falling at wonky angles - during her time on the cobbles.
William Van Rest, ITV's director of merchandising, said: "We know how much the UK loves a G&T and we're excited to be able to join the unique gin market with 'Wonky Duck'.
"A gin collector's dream and the perfect Christmas present, we can't wait to see our beautiful blue bottles on the shelf!"
The product - developed with Manchester-based distillers No 186 - retails at £33.99 and is available in the Corrie shop, various bars and online.
Neil Wilkes
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