MX23RW : Monday, February 24 08:32:11| >> :600:140395360:140395360:

Watch: Channel 4 releases trailer for new series of Great British Bake Off

Channel 4 unveils a new trailer for the new series of The Great British Bake Off.

Channel 4 has launched a new advert for The Great British Bake Off ahead of the show's return later this month.

The playful trailer references the national shortage of flour during the coronavirus lockdown earlier this year as households turned to home baking en masse.

Filming of the show was delayed by three months due to the pandemic but eventually took place in a coronavirus bubble in July and August, enabling it to be broadcast later this month.

"This year's Great British Bake Off campaign highlights that baking is about so much more than sustenance – it's a gift," said Channel 4's chief marketing officer Zaid Al-Qassab.

"The film illustrates the nation's joyous love of baking inspired by our shared experience of lockdown in a typically Channel 4 way and we hope it gets viewers as excited as we are for the return of our biggest show!"

The broadcaster has also confirmed Aldi as the show's new sponsor.

ID:412498: cacheID:412498:1false2false3false:QQ:: from db desktop :LenBod:restore:2402:
Written by
Neil Wilkes

Follow us on Bluesky or on X/Twitter and like us on Facebook for the latest entertainment news alerts.

Media Mole's Lowest Ever Sky Offer: Get Sky Essential, Sky Stream & Netflix for just £15 a month + £0 upfront fee for 24 months!
Prices may change during this period. Ends March 19, 2025

Restore Data
Share this article now:
Channel 4 presents its new Stay Safe messaging
Read Next:
Channel 4 updates DOGs with 'Stay Safe' message
>
rhs 2.0
New TV Picks header

Monday, February 24


Married at First Sight UK: Reunion Special: E4, 9pm
The most controversial/news-worthy participants from the 2023 and 2024 series reunite - because why not, eh?

The White Lotus: Sky Atlantic, 2am/9pm
Belinda learns more about how they do things in the spa at The White Lotus Thailand branch

EastEnders: iPlayer, from 6am and BBC One, 7.30pm
Stacey needs to break the news of Martin's death to the kids, while Sonia has a heartbreaking call with Bex

The Baldwins: discovery+, from 12am
Docuseries following the Baldwin family in the run-up to Alec's manslaughter trial