This year's series of I'm A Celebrity... Get Me Out Of Here! will reportedly begin in October to avoid any scheduling conflicts with the World Cup.
Unusually, the World Cup - in which England are among the favourites - will be taking place in the winter rather than the summer due to the climate of host country Qatar.
The tournament gets underway on November 21, which is roughly when I'm A Celebrity would normally begin - but according to The Mirror, ITV has taken the decision to launch the show on October 30 so that it can finish on the eve of the World Cup on November 20.
"The best thing for viewers was to just avoid the clash altogether," a source told the newspaper. "The last thing anyone wants is for the audience to have to choose between the latest from the jungle and an England game."
After two years based in Wales, the ratings juggernaut is due to return to the Australian jungle this year assuming that coronavirus rules allow it.
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