ITV's first preference remains for I'm A Celebrity... Get Me Out Of Here! to be filmed in Australia, managing director Kevin Lygo has said.
Last year the show relocated to a castle in North Wales due to coronavirus and will be filmed there yet again this year as travel down under remains impractical.
Viewers responded well to the change, with last year's series ranking as the second-most watched series in the history of the show, raising questions over whether the Welsh setting could be made permanent.
"I think it's extraordinary they could pull together that show in Wales in the blink of an eye," Lygo said during a session at the Edinburgh TV Festival this morning.
"We would like to go back to the jungle and we will next year if everything allows it, but Wales is a wonderful second thing to do."
The new series begins on ITV in November.
Neil Wilkes
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