Multiple UK broadcasters have joined with their US counterparts in pausing programming today as part of the 'Blackout Tuesday' movement.
The entertainment industry has been showing their support for the #BlackLivesMatter cause following the death last week of George Floyd, a black American man, after a policeman kneeled on his neck for almost nine minutes.
In the US, the ViacomCBS network of channels - including MTV, Comedy Central and BET - are suspending programming for eight minutes and 46 seconds, the time in which Floyd was killed, later today.
Channel 4 has done similar, with its 4Music channel announcing that it is "pausing content on our channel every hour throughout the day" under the banner 'The Show Must Be Paused'.
#THESHOWMUSTBEPAUSED | 02.06.20 ✊🏽✊🏾✊🏿 pic.twitter.com/3vpX1pQe1F
— 4Music (@4Music) June 2, 2020
ViacomCBS's UK channels have followed the lead of their US parent company with their own blackout messages.
For 8 minutes and 46 seconds, we will go dark in tribute to George Floyd. We dedicate this time to the victims of police brutality and the powerful movement fighting for justice.
— MTV (@MTV) June 1, 2020
Join @ColorofChange. Text DEMANDS to 55156. #BlackLivesMatter pic.twitter.com/uQ1pN6Aw8l
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