Heart has today launched its annual pop-up station Heart Xmas on DAB and online.
The station is dedicated to Christmas music, playing non-stop festive hits 24/7 as a countdown to the big day in 71 days' time.
"We're thrilled to be bringing back the much-loved festive sister-station Heart Xmas even earlier than ever before," said Heart managing editor Andy Everett.
"Listening to the Heart Xmas playlist on Global Player has boomed since the August Bank Holiday, so we're launching the station more than two months before the big day, bringing our listeners the best non-stop festive tunes 24/7!"
Heart Xmas can be accessed by retuning a DAB radio or by saying "Play Heart Xmas" to a smart speaker.
Neil Wilkes
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