Nigella Lawson has been unveiled as the face of Greggs for the bakery chain's first ever Christmas advert.
The culinary icon is seen appearing to whip up a Christmas feast in a glamorous London townhouse before sitting down to enjoy some Christmas-themed Greggs snacks, including the iconic Festive Bake.
Lawson said of her new collab: "As a longtime fan of Greggs, and especially their Sausage Rolls, I'm thrilled to be collaborating with them to celebrate the return of the iconic Christmas menu.
"Greggs brings joy wherever and whenever you choose to enjoy it, and I'm delighted to be sharing this with the nation this Christmas."
Other items on the Greggs Christmas menu, which launches this Thursday, include the Christmas Lunch Baguette, the Festive Flatbread, the Toffee Fudge Muffin and the Gingerbread Latte.
Watch the ad below now:
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