Dragons' Den star Sara Davies has been named the host of a new ITV daytime gameshow called Time Is Money.
ITV1 enjoys strong ratings for its portfolio of afternoon gameshows, which includes The Chase, Tipping Point, Lingo and Deal Or No Deal, with the former regularly pulling in more than 3 million viewers.
Joining the mix later this year is Time Is Money, a new format that will see contestants start off with a cash prize that gradually gets whittled away the longer they take to answer questions.
"I'm absolutely delighted to be hosting Time Is Money," said Davies. "This show is unlike anything you've seen before - it's full-on, it's exhilarating, and the pressure is real.
"It's going to be a rollercoaster of excitement and tension, and I can't wait to see who'll keep their cool under pressure. Get ready for a make or break adventure, because time really is money!"
Katie Rawcliffe, ITV's director of entertainment and daytime, added: "It's been fantastic to see our afternoon game shows continue to thrive this year with The Chase, Deal or No Deal, Lingo and Tipping Point all delivering strong ratings and growing audiences.
"These shows have become a staple for daytime TV and we're thrilled to add Time Is Money to the mix. With its unique blend of fast-paced quiz action and high-stakes drama, Time Is Money will perfectly complement our existing lineup, as will Sara Davies as host."
The show is expected to debut later this year.
Neil Wilkes
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