Jermaine Jenas will seek out the most expensive pair of trainers in the world - a rare pair of Nike Air Jordans - in a new one-off Channel 4 documentary.
In the programme, the footballer-turned-pundit will discuss his love of trainers and show off his own personal collection amassed over the last few decades.
Jenas will also meet a growing group of teenage entrepreneurs who are making big money by buying and selling the most exclusive trainers, using technology to get their hands on limited-edition pairs and rare finds.
The show will conclude with him taking a trip to New York in an attempt to track down a pair of Nike Air Jordans worn by Michael Jordan himself, which could be worth a world-record $2 million (£1.6m).
"What can I say, I love trainers," said Jenas. "They do something to me and transport me back to a moment in time, whether it be that first pair of Air Max 95s I ever owned or a classic pair of Dunks.
"I've built a collection over the years and have an appreciation for each pair. I'm fascinated by the world of trainers and the hustlers that run the game."
C4's commissioning editor Deborah Dunnett added: "What I love about this story are the new British money-makers. Whip-smart kids joyfully trading in this new commodity and making an absolute mint - leaving dusty, old-school art or wine collectors to watch from the side.
"And Jermaine is just the right person to bring it to life. His knowledge – and obsession - knows no bounds."
The World's Most Expensive Trainers is due to air on Channel 4 later this year.
Neil Wilkes
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