ITV has announced a new gameshow called Win Win which it dubs the "most interactive quiz show ever".
Hosted by duo Mel Giedroyc and Sue Perkins, the format will allow viewers at home to play alongside contestants in the studio, winning the same prizes as those on screen.
The format - made in conjunction with The People's Postcode Lottery - will be stripped on Saturday nights for six weeks and in the final episode, one contestant is guaranteed to win a £1 million.
"We are delighted to have the brilliant Mel and Sue bringing this new format to life," said Katie Rawcliffe, ITV's director of entertainment. "Forget shouting at the telly or rowing with your family about the answers - you can actually join in and be in with a chance of winning the same prize you're seeing on screen."
The show is due to air later this year.
Neil Wilkes
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