Phillip Schofield has left ITV with immediate effect after admitting to lying about having an affair with a younger colleague.
The 61-year-old was dropped as host of This Morning last week amid rumours of a fallout with co-host Holly Willoughby, but at the time ITV said he would still host next month's British Soap Awards and present a new primetime show.
Now he has been axed by the broadcaster entirely, however, and has also been dropped by his management company YMU as he confirmed long-time internet rumours that he had conducted an affair with a male aged in his 20s who previously worked on This Morning.
In a statement, Schofield said: "I am making this statement via the Daily Mail to whom I have already apologised personally for misleading, through my lawyer who I also misled, about a story which they wanted to write about me a few days ago.
"The first thing I want to say is: I am deeply sorry for having lied to them, and to many others about a relationship that I had with someone working on This Morning. I did have a consensual on-off relationship with a younger male colleague at This Morning.
"Contrary to speculation, whilst I met the man when he was a teenager and was asked to help him to get into television, it was only after he started to work on the show that it became more than just a friendship. That relationship was unwise, but not illegal. It is now over.
"When I chose to come out I did so entirely for my own wellbeing. Nobody 'forced' me out. Neither I nor anyone else, to my knowledge, has ever issued an injunction, super or otherwise, about my relationship with this colleague, he was never moved on or sacked by or because of me.
"In an effort to protect my ex-colleague I haven't been truthful about the relationship. But my recent, unrelated, departure from This Morning fuelled speculation and raised questions which have been impacting him, so for his sake it is important for me to be honest now.
"I am painfully conscious that I have lied to my employers at ITV, to my colleagues and friends, to my agents, to the media and therefore the public and most importantly of all to my family. I am so very, very sorry, as I am for having been unfaithful to my wife.
"I have therefore decided to step down from the British Soap Awards, my last public commitment, and am resigning from ITV with immediate effect expressing my immense gratitude to them for all the amazing opportunities that they have given me.
"I will reflect on my very bad judgement in both participating in the relationship and then lying about it.
"To protect his privacy, I am not naming this individual and my deepest wish is that both he and his family can now move on with their lives free from further intrusion, and that this statement will enable them to do so.
"I ask the media now to respect their privacy. They have done nothing wrong, and I ask that their privacy should be respected."
YMU Management said: "Honesty and integrity are core values for YMU's whole business, defining everything we do. Talent management is a relationship based entirely on trust.
"This week, we have learned important new information about our client Phillip Schofield. These facts contradicted what Phillip had previously told YMU, as well as the external advisors we had brought in to support him.
"As a result, on Thursday we agreed to part company with Phillip, with immediate effect."
A new face will now be sought by ITV to host the British Soap Awards, due to take place on June 3, while the hosting situation with Dancing On Ice - normally presented by Willoughby and Schofield - remains unclear.
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