Sky Sports has announced a deal that will see it broadcast every match from this year's Vitality Netball Superleague live.
The elite domestic competition was cancelled just three games in last season as the coronavirus pandemic decimated the sporting calendar but extensive new health and safety measures have now enabled the league to resume.
As part of the new rules, all of the games will take place behind closed doors - and for the first nine weeks, every game will take place at Studio 001 in Wakefield before the league relocates to London's CopperBox Arena for the remainder of the season.
As part of a "multi-year" agreement which is being vaunted as the biggest in British netball history, every single game will be broadcast live either on Sky Sports Mix, Sky Sports Arena, the Sky Sports YouTube channel or the England Netball YouTube channel.
"Sky Sports has been a long-term partner of netball since 2006," said Sky Sports MD Rob Webster. "We are delighted to be expanding upon our existing deal to bring the thrill of the game to our audiences for years to come.
"Popularity for the sport has increased in recent years as viewing figures saw 550k people tune in to watch England's Vitality Roses in 2019's thrilling Netball World Cup semi-final.
"At Sky Sports our goal is always to be the best partner to sport and we hope by working together we can help Netball continue to grow in future."
England Netball ceo Fran Connolly added: "It is such a pleasure to be able to announce this new deal with Sky Sports. Over recent years they have been able to capture huge moments in our sport and bring fans closer than ever to netball and I can't wait to see that continue.
"I am very much looking forward to our ongoing relationship with Sky Sports and hope to see more netball history made together in the coming years."
The season begins on Friday, February 11 with Celtic Dragons taking on league newcomers Leeds Rhinos, with 10 matches taking place over the first four days.
Neil Wilkes
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