Phillip Schofield's branded wine collection has been discontinued, it has been confirmed.
The 61-year-old remains at the centre of a media storm after admitting to having an affair with a much younger colleague on This Morning several years ago - then lying about it to his bosses.
Schofield has quit the daytime show after 21 years but is now starting to lose his non-ITV partnerships too, including a tie-up with sustainable wine company Be In Rome.
The range of bag-in-a-box wines launched three years ago but lost Waitrose distribution last year amid poor customer reviews.
A Be In Rome spokesperson said: "We have worked with Phillip Schofield on his range of Italian craft wines for three years and this collaboration has drawn to a natural conclusion.
"There are no further plans to continue filling the Schofield range for future orders."
Schofield has also been dropped as a Prince's Trust ambassador following the scandal.
Neil Wilkes
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