The BBC has signed up extreme athlete and self-improvement guru Wim Hof for a new series that will send a group of celebrities on an epic journey.
Hof - nicknamed 'The Iceman' - is a specialist in endurance challenges in sub-zero temperatures, having previously set records for running a barefoot half-marathon above the Arctic Circle and submerging himself in ice for almost 2 hours.
In Wim Hof's Superstar Survival, a group of famous faces will take on extreme challenges in some of Europe's most extreme environments under the tutelage of Hof.
"I've dedicated my life to discovering how to become happier, healthier and stronger, and anything I can do, you can do too," he said.
"It's a dream come true to be making this show with the BBC and share what I've learnt with millions of people.
"I am going to show this group of celebrities that the cold is a doorway to their soul and if they use the power of their mind anything is possible."
The six-episode series will be hosted by Holly Willoughby and Lee Mack and air on BBC One, with a light-hearted companion show earmarked for the soon-to-relaunch BBC Three.
Neil Wilkes
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