Sky Sports x Zuffa Boxing
Sky Sports has announced a new multi-year deal with Zuffa Boxing, the promoter founded by UFC CEO Dana White.
Under the agreement, Sky will be the exclusive home for Zuffa fights – including at least five per year on British soil – in the UK and Ireland.
“The UK has played such a pivotal role throughout the history of boxing,” said White. “The fans there are some of the most loyal and passionate in the world.
“When you talk about boxing in that region, Sky Sports has always been the home for legendary boxing fights. There’s no bigger or better platform to showcase the best boxing in the UK. This is a massive milestone for Zuffa Boxing.”
Sky Sports head Jonathan Licht added: “Sky Sports has been a long-standing partner to boxing for more than 30 years. Zuffa Boxing has exciting plans for the sport, and we share that same ambition when it comes to putting on the best fights for our customers.
“We look forward to a new era where we’ll use our platform to both build stars and showcase elite boxing talent here in the UK and internationally.”
The first event under the deal will be Zuffa Boxing 05: Cortes vs. Garcia on Sunday, April 5, live from Las Vegas.
