Lucky Cat TV logo / © Lucky Cat
New entertainment channel Lucky Cat TV will launch next Wednesday (November 18), Media Mole can confirm.
The new station will initially be available on Freeview only, on channel 63, but is hoping to expand to other platforms in the future.
Lucky Cat has the slogan “Big games. Big moments. Classic entertainment.” and offers a lineup of gameshows and niche dramas.
The vast majority of its programming schedule is dedicated to gameshows – including Pointless Australia, Wipeout USA, Who Wants To Be A Millionaire?: Classic Challenge, Deal or No Deal USA – to position it as a rival to the ITV Quiz and Challenge channels.
Dramas will air in the 9pm slot on weekdays, with initial acquisitions including Wire in the Blood, Hamish Macbeth, Single-Handed and City Homicide.
A placeholder for the new station is already active on Freeview channel 63, although some viewers may need to retune for access.
