Vanessa Squire for The Apprentice S20 / BBC
Age: 28
From: Enfield, London
Occupation: Tech Product Manager
What’s your business plan?
“My business, AYORKOH is a swimwear and resort wear brand, aimed at women with fuller busts – this is my passion. I’m driven to create everyday styles that not only support but also look incredible. My designs will defy gravity, blending style and function in ways that empower, give confidence and bring comfort. I’m committed to pushing boundaries, using innovative methods to ensure every piece is as supportive as it is chic.”
What makes you a unique candidate?
“I’m straightforward and direct in my approach I say what I mean and mean what I say. I don’t view limitations as obstacles; rather, I see them as opportunities to innovate, challenge myself, and prove what I’m capable of. As Nelson Mandela once said, ‘It always seems impossible until it’s done.’ I believe that’s the mindset that turns challenges into triumphs.”
Why do you deserve Lord Sugar’s investment?
“I believe the swimwear industry needs a visionary like me – someone who not only knows what looks great but also understands the importance of feeling good. I’m a quick learner and always ready to take risks. I firmly believe that progress in life comes from constantly stepping outside your comfort zone and embracing those risks. I’m also known for my honesty and straightforward approach, much like Lord Sugar. I’m confident we’d get along exceptionally well, because clear communication and bold thinking are what drive success.”
The Apprentice returns Thursday at 9pm on BBC One and iPlayer.
