Mike Soutar, Lord Sugar and Karren Brady for The Celebrity Apprentice 2025 / BBC
The first four stars taking part in this year’s series of The Celebrity Apprentice have reportedly been revealed.
The spinoff of the long-running show, fronted by Lord Sugar, returned for a two-part special just before Christmas after a six-year absence.
The show’s popularity led to the BBC commissioning a full, six-episode series for the first time ever – and now the rumoured names of those participating are starting to emerge.
According to The Sun, the first four participants are Emmerdale actor Danny Miller (Aaron Dingle), ex-Sky News presenter Kay Burley, popstar Alexandra Burke and Diversity dancer Jordan Banjo.
A source said: “The show has assembled an impressive collection of stars for the first full series of The Celebrity Apprentice and clearly want it to launch with a bang.
“They’re clearly going for a mix of stars from popular shows as well as targeting some talent who might not normally do a reality contest.”
Sugar has previously said of the new series: “We’ve had some great celebrity names walk into my boardroom over the years, but they’ve only ever had a small taster of what it’s like to be a candidate.
“It’ll be interesting to see how our future celebrities fare across a full series, removing their PAs, PRs, agents and all the other assistance they have in their day-to-day lives to fully immerse themselves into The Apprentice world.”
The show is due to air later this year.
