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ITVX and Disney+ have signed a deal that will see them showcase each other’s services to their respective users.
Under the arrangement, ITVX will launch a new section called a ‘Taste of Disney+’ that will feature regularly-refreshed episodes from some of Disney+’s top shows, while Disney+ in the UK will feature a reciprocal ‘Taste of ITVX’ section.
At launch, Taste of Disney+ will include the first seasons of The Bear, Andor and Only Murders in the Building, as well as reality shows such as The Kardashians and The Secret Lives of Mormon Wives.
Meanwhile, Taste of ITVX will offer Mr Bates vs. The Post Office, Spy Among Friends, select series of Love Island, Endeavour, Vera and The 1% Club.
“Disney are fantastic partners with a brilliant breadth of content,” said Kevin Lygo, ITV’s MD of media and entertainment. “This mutually-beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings.
“For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”
Joe Earley, D2C president at Disney, added: “We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the UK’s favourite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.”
The new sections launch on ITVX and Disney+ this Wednesday, July 16.
