Lorraine Kelly for Lorraine / ITV
ITV has announced major changes to its daytime proposition for 2026 that is likely to result in more than 200 job losses.
The most-affected programme in the shakeup is Lorraine Kelly’s Lorraine, which will move to a half-hour format on weekdays from 9.30am to 10am, down from the current 9am to 10am timeslot.
Furthermore, the show will air for just 30 weeks a year instead of being an all-year fixture – a specific change which will also apply to Loose Women, which retains its one-hour runtime in the weeks of the year where it is on the air.
Good Morning Britain will extend its runtime from the current 6am to 9am to 6am to 9.30am, and from 6am to 10am in the weeks of the year when Lorraine is off air.
The breakfast programme will move to being produced by ITV News at ITN, bringing it under the same house as all of ITV’s other news programming, while Lorraine, This Morning and Loose Women will move to a new location and be produced by one team responsible for three distinct shows.
ITV MD Kevin Lygo said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
The move is in line with a broader cash-cutting strategy at the broadcaster that will also see flagship soaps Coronation Street and Emmerdale each lose half an hour a week from 2026 and transition into a so-called ‘soaps power hour’ in the 8pm to 9pm slot on weekdays.
