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Netflix has indicated that it could bid for the US broadcast rights to the World Cup.
This Summer’s tournament – staged across the US, Canada and Mexico – was a huge hit on FOX in the States, setting domestic ratings records for a sport that is traditionally outside of the mainstream there.
Bela Bajaria – the British-born chief content officer at Netflix – has now signalled that it might enter the bidding for the 2030 and 2034 tournaments, having previously bagged the US and Canada rights to the Women’s World Cup in 2027 and 2031.
“We have a great relationship with [FIFA] because we have the Women’s World Cup and [we’re] having those conversations,” she said, in quotes reported by Deadline. “We’re always going to be in the conversation with the leagues.”
She added: “I’m really excited about the Women’s World Cup. So, we’re definitely going to always have those conversations.”
The 2030 World Cup is to be staged across Spain, Portugal and Morocco, with special centenary games in Uruguay, Argentina and Paraguay, while the 2034 edition will be held in Saudi Arabia.
