S4C
S4C has signed a new three-year deal for continued coverage of Welsh domestic football.
The agreement, announced on the eve of the new season, is for over 40 live games per season from the Novira Cymru Premier, the Genero Adran Leagues, the FAW Welsh Cup and the Bute Energy Welsh Cup.
Select top-flight men’s games will go out on S4C Clic, BBC iPlayer and the Sgorio YouTube channel on Friday nights and Saturdays, with commentary available in both Welsh and English.
“We are delighted to continue our long-standing partnership with the Football Association of Wales and to extend our coverage of Welsh domestic football into a third decade at an exciting time for fans as the Cymru Premier increases to 16 clubs,” said Sue Butler, head of sports at S4C.
“S4C has been at the forefront of Welsh domestic football coverage and S4C remains the leading free-to-air broadcaster of Welsh domestic football, bringing supporters live action, highlights and stories from clubs and communities across Wales.”
Jack Sharp, head of domestic leagues at the Football Association of Wales, added: “We are delighted to continue our partnership with S4C, which will see an increased number of domestic football fixtures broadcast free to air for supporters across the UK. S4C has long been a fantastic champion of Welsh football, and it was important to ensure our relationship continued as we embark on an exciting new adventure in the Novira Cymru Premier.
“Expanding our free-to-air coverage alongside the launch of Cymru Football TV has been a key pillar of our broadcasting strategy. Working with S4C, we will enhance the visibility, accessibility and reach of the domestic game, ensuring more supporters than ever before can engage with Welsh football, helping us continue to grow the profile of our competitions.”
The new season gets underway on Friday, July 31, when Barry Town United host Cambrian United in the Novira Cymru Premier, live on S4C Clic, BBC iPlayer and Sgorio’s YouTube channel.
