KSI for Britain's Got Talent 2025 / ITV
Musician and social media star KSI has announced plans to broadcast Dagenham & Redbridge’s fixture this weekend on YouTube.
Earlier this month the Britain’s Got Talent judge, 32, purchased a minority stake in the club, which plies its trade in the National League South – the sixth tier of English football.
This Saturday is this year’s Non-League Day, which encourages viewership of non-league games, and to mark the occasion KSI’s YouTube channel will broadcast the Daggers’ home fixture against Hampton & Richmond for free.
The agreement has been made possible by collaboration with the National League’s official broadcaster DAZN.
“This is a hugely exciting opportunity for the Daggers, the National League, and non-league football as a whole,” said John Grabowski, chief commercial officer at Dagenham & Redbridge.
“We appreciate DAZN’s creativity and ambition to partner with KSI and bring our match to a global audience, for free. It is a powerful statement of intent from DAZN and the National League.
“We want to make history on March 28th, not just in terms of viewership, but also in how non-league football can be seen, shared, and celebrated around the world.”
Pete Oliver, DAZN’s chief exec for growth markets, added: “It’s incredible to see someone with KSI’s global reach and cultural influence shine a spotlight on Dagenham & Redbridge and the National League. Moments like this show what’s possible when football, creators, and modern distribution come together to reach entirely new audiences.
“DAZN’s partnership with the National League is built around innovation and growth. We’re helping clubs expand their fanbases, tell their stories globally, and embrace a digital‑first future. By combining the authenticity of non‑league football with DAZN’s global platform, technology, and marketing capabilities, we’re giving clubs the tools to thrive in a new era for the game.”
The game kicks off at 3pm on Saturday afternoon.
