British Soap Awards 2025 / ITV
ITV has reportedly taken the decision to permanently drop the British Soap Awards amid ongoing financial constraints at the broadcaster.
The long-running ceremony was previously cancelled in 2024 but returned in 2025 with Jane McDonald as host, before being dropped again this year.
The expectation was that the awards would be back again in 2027, but according to The Sun, ITV has shelved the show for good.
A source told the newspaper: “Sadly, the soap awards have had their day and won’t be returning. It’s a real shame but they no longer pull in the advertising or sponsorship money anymore. It won’t be back. It’s dead in the water.
“There are plenty of others awards shows, like the Baftas and the National Television Awards that incorporate soap, they don’t need their own event any more.”
The most recent ceremony averaged just 1.5 million viewers and saw EastEnders take home the coveted Best Soap award.
