The cast of The Celebrity Apprentice 2026 / BBC
The names of the 12 celebrities taking part in the first ever full series of The Celebrity Apprentice have been revealed.
The show – hosted by Lord Sugar – has aired sporadically over the last two decades, always as one-off or two-part specials for charity, but is now returning in its own right as a six-episode series.
In each episode Sugar, who is relocating his boardroom to a London skyscraper, will set the celebrities business-themed challenges, firing them one by one until crowning a winner who will get to donate £100,000 to the charity of their choice.
The 12 celebs taking part are:
- Alexandra Burke, singer
- Danny Miller, Emmerdale actor
- Gethin Jones, presenter
- Jordan Banjo, Diversity dancer
- Kay Burley, news broadcaster
- Laura Smyth, comedian
- Maddie Grace Jepson, actress
- Max Balegde, content creator
- Sheli McCoy, Gladiators‘ Sabre
- DJ Spoony, garage star
- Richie Anderson, Radio 2 presenter
- Toni Laites, Love Island star
“We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges,” said Sugar.
“But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s £100,000 at stake for their chosen charity.”
The Celebrity Apprentice is due to go out on BBC One and iPlayer later this year.
