Holly Willoughby for This Morning / ITV
Holly Willoughby’s next big project will reportedly be a new YouTube show in the style of This Morning.
The TV presenter stepped down from the daytime show in 2023 after 14 years following revelations that she was the target of a horrifying kidnap and murder plot.
In 2025 she also lost her other major presenting role when Dancing On Ice was axed by ITV for a second time.
According to The Sun, the new online magazine show is being produced by her company Hungry Bear, which is run by her husband Dan Baldwin.
A source told the newspaper: “This is a massive game-changer for Holly and the wider industry because this show and her channel will be a threat to the main broadcasters, particularly This Morning and ITV.
“Advertisers are increasingly turning away from traditional terrestrial telly and looking for new opportunities and new ways to promote themselves online — and with a magazine show like this it’s the perfect vehicle.
“And if any of the big-name retailers could cherry-pick a presenter who’s an ideal figure to front it, then it is surely Holly.”
No official details about the project, including a title, the exact format and a start date, have yet to be announced.
