Conor Galvin, Kieran McCartney and Harry Clough in The Apprentice S20E07 / BBC
Tonight on The Apprentice, Lord Sugar challenges the candidates to enter the world of gamified fitness – creating a virtual reality demo of their game, design a brand and pitch the product to investors.
The teams unveil their games to big names from the industry – unaware that those that they are pitching to were also present for the consumer research.
The Apprentice continues Thursdays at 9pm on BBC One and iPlayer, followed by The Apprentice: Unfinished Business at 10pm on BBC Two.
Watch the sneak-peek clips below:
