Karishma Vijay for The Apprentice S20 / BBC
Age: 28
From: Ashford, Surrey
Occupation: Beauty Brand Owner
What’s your business plan?
“I am seeking investment to elevate my current business ‘Kishkin – the Skincare Miracle’ into a global obsession. Over-consumption has become a growing issue in beauty as people invest huge amounts into ineffective yet really well-marketed products to achieve their dream skin with every new ‘viral product launch’, at the expense of their bank balance and skin barrier. Kishkin is a skincare-infused beauty brand that creates powerful and potent products that simplify a lengthy trend-driven skincare routine and most supremely, work wonders – or as I like to say, miracles.”
What makes you a unique candidate?
“I’m here for the investment and to find a business partner, not as a fan. I’m likely the only candidate in The Apprentice history that has not been a committed viewer. This may seem like a disadvantage due to having a limited idea of what to expect, but I don’t intend on being as predictable as the other candidates who have studied the process through and through. I come from generations of businessmen yet I’m the very first businesswoman of my bloodline – the black sheep. And I have every intention of winning this by being exactly who I am.”
Why do you deserve Lord Sugar’s investment?
“I deserve Lord Sugar’s investment as I am a risk taker, like him. He invested a substantial amount of money into his first beauty venture and so have I with Kishkin. We both came from nothing and started from scratch. I have been supporting my whole family financially since I started earning and my life’s dream is to build my dad a home. Kishkin is not just a business idea, this could change my family’s future. I don’t come from money and where I come from girls don’t even step into the realm of business. This isn’t just for me, I’m trying to build a legacy.”
The Apprentice returns Thursday at 9pm on BBC One and iPlayer.
