Levi Hague for The Apprentice S20 / BBC
Age: 32
From: Doncaster, South Yorkshire
Occupation: Former RAF Gunner and HGV Driver
What’s your business plan?
“My business, Living Forever Memories Ltd, specialises in personalised pet cremation urns, offering custom-engraved designs. Each urn is crafted with care to help families honour their pets in a truly meaningful way. I plan to scale production, expand into the pet cremation service sector, and establish Living Forever Memories as a globally recognised brand within the cremation industry.”
What makes you a unique candidate?
“People say I’m a man who’s lived a thousand lives, from a tough upbringing to serving in the RAF and now building a business that started from my spare room into a nationally-recognised brand. I’ve been told I’d never make it in life, but every challenge and every doubt has only driven me to prove people wrong. Those experiences have built resilience, discipline, and compassion, qualities that define both me and my business. I’m not just in this to succeed – I’m in this to show that anyone can turn pain into purpose.”
Why do you deserve Lord Sugar’s investment?
“This once-in-a-lifetime opportunity hasn’t just arisen for me, but for Lord Sugar too. Living Forever Memories is built on compassion and innovation, operating in a niche with huge potential that no one else has tapped into. My business has already proven demand across the UK and internationally, and by partnering with Lord Sugar, we can take it to the next level. Together, we can build something extraordinary – a business that helps families heal, creates a global legacy, and becomes one of The Apprentice’s greatest success stories.”
The Apprentice returns Thursday at 9pm on BBC One and iPlayer.
