Rothna Akhtar for The Apprentice S20 / BBC
Age: 28
From: East London
Occupation: Student Wellbeing Adviser
What’s your business plan?
“My business plan is to expand my part-time business, Rothna’s Bakery, into a threefold physical space. It combines bespoke occasion cakes, interactive baking workshops and a personalised cake bar station. Whether you’re after a cake for a special occasion, want to replace pottery painting with bento decorating, or simply want to craft your own cake flavours, my business is where it’s at. Need a self-care day? This is your new favourite escape.”
What makes you a unique candidate?
“Part-time baking has taught me to have attention to detail in both cakes and life, whilst my wellbeing job has allowed me to read people instantly – a combination Lord Sugar has never seen. There’s a perception that business requires being cut-throat. I don’t buy it. You can make firm and brutal decisions but still operate with integrity.
“I’m never afraid to stand out in a room (and I’ve stood out for obvious reasons), and I believe I deserve a place at the table. I can hold my own, stay resilient under pressure and confront entitled people where necessary.”
Why do you deserve Lord Sugar’s investment?
“My business plan will revolutionise the cake and experience industry. It combines my love of baking and wellbeing by offering a calming, creative space where people can decorate cakes or craft their own flavours. It promotes wellness, making it a worthwhile investment.
“Nothing in life comes easy and I’m ready to take every necessary detour – because I believe if it doesn’t challenge you, it will never change you. I’ve got a solid plan and I’m not afraid to work hard. With Lord Sugar’s backing, we could build a fresh, inspiring brand that makes everyone’s life just that bit sweeter.”
The Apprentice returns Thursday at 9pm on BBC One and iPlayer.
